Contributed by Sonny SultaniJoining the ranks of the INC 5000 is an achievement we’re incredibly proud of. It results from strategic growth, resilience, and a commitment to doing things right—even when it’s not easy.
But behind the scenes, one of the real engines driving our success has been our approach to SEO.
Having a tailored SEO growth plan helped us connect with the right audiences and drive qualified leads right to our door.
The Path to INC 5000: Our Growth Story
We started small but with a clear mission: help businesses grow through data-driven marketing. As traffic increased, we realized lead quality needed improvement. We saw an opportunity—organic growth through SEO.
The Turning Point with SEO
Instead of relying solely on paid ads, we made SEO a strategic priority. This mindset shift transformed how we approached marketing. We dove into keyword research, optimized our site, and created content to address client needs. The impact was clear: better traffic, higher-quality leads, and sustained revenue growth. This focus on SEO became the catalyst for our spot on the INC 5000 list.
Pillars of SEO That Supported Our Growth
1. Building a Solid SEO Foundation
Technical SEO is essential for a strong website foundation. By focusing on site structure, speed, and mobile responsiveness to enhance user experience, we were able to improve our search rankings.
Conducting regular SEO audits helped identify areas for improvement, and we monitored performance using tools like Google’s PageSpeed Insights and Mobile-Friendly Test. This all helped us with SEO health and competitiveness in search engine results.
2. Targeted Content Strategy
Understanding our audience was the key to creating an effective content strategy. It helped with the selection of keywords, industry insights, and relevant topics. By targeting specific keywords that the audience frequently searches for, and incorporating industry insights that address their interests and challenges, the content was more engaging and useful to the people we were trying to attract.
3. Authority and Backlink Building
Another strategy we find helpful is link-building. Forming partnerships, contributing guest posts, and securing media mentions, can build credibility and improve search rankings. This shows search engines that a site is a reputable source, which is critical for increasing visibility.
4. Continuous Optimization and Adaptation
By keeping a close eye on metrics such as traffic sources, bounce rates, and conversion rates, it’s easy to pinpoint what’s working and what needs adjustment. This constant evaluation allows for timely changes that align with both SEO best practices as well as audience preferences.
Advice for Companies Aiming for the INC 5000
- Focus on Quality, Not Just Quantity: SEO is about providing value, not just ranking for every possible keyword.
- Embrace Consistency and Patience: SEO doesn’t deliver overnight results, but the rewards are worth the wait.
- Invest in Your SEO Team: Whether in-house or through a trusted partner, having the right SEO expertise is crucial to executing effectively.
Ready to Get Behind The Work?
Curious how these strategies can work for your business, too? That’s where we come in. With Behind The Work, we don’t just share our playbook—we bring it to you. Our team can become your team, working alongside you to drive sustainable (dare we say remarkable) growth.Let’s chat about how we can help you scale.Get in touch with us.
