Tech and SaaS Marketing Services

Drive Traffic, Increase Conversions, and Grow Your Revenue.

At Behind the Work, our dedicated teams will help you drive traffic, convert leads, and nurture clients. We are a B2B marketing agency with extensive experience in helping SaaS companies achieve goals and showcase innovative products that solve real-world problems.

Our Approach to Tech and SaaS Marketing Services

There’s no one-size-fits-all approach to
marketing for a company.

As a tech company, your #1 goal is to develop and implement products and services that change the modern world. At Behind the Work, we take care of the marketing for you. First, we look at and fully understand your business from the inside out – your goals, mission, buyer personas, etc. From there, we will strategize the best ways to connect with your audience and drive your lead flow with proven tactics, including paid digital ads, organic search, marketing strategy, and more.

Strategy and Automation Support

Time is money, and as a business owner, you want to spend your time developing and improving your product and service offerings. Behind the Work aims to save you time. Our marketing strategists and platform operations team will work with you to automate your processes and provide guidance on the best ways to generate and nurture leads in less time.

Increased Demos

You’ve worked hard to develop your products and services, so it’s important that your audience is aware of your business and how your offerings can help make their lives easier. Our team of strategists, content creators, SEO specialists, and platform operations will be by your side to ensure that your business has everything it needs to generate traffic, leads, and most importantly, customers.

Customer Engagement

Customer engagement creates a stronger, more emotional connection to your brand and is crucial to push leads to conversion and maintain customer loyalty. Behind the Work is a customer-driven agency that will help you create stronger relationships with your leads using various tactics at every stage of the funnel that are specifically tailored to their needs. This makes it easier for them to continue engaging with your brand and keep you top of mind from the very beginning.


Centralize and streamline your tech stack with a comprehensive, cloud-based platform that aligns marketing, sales, and operational tools and resources you need to scale your growing business and retain your customers.


Strategy & Consulting

Our marketing strategists take the time to understand your company and guide you with actionable solutions that reach, engage, and convert clients. We do the work so you have more time to focus on what you do best – developing innovative technology for users all over the world.


Content Marketing

Content reigns supreme. Our dedicated content team will create quality content using tried-and-true methods that capture your expertise and help you build authority.



Demand for video content is increasing. With 9 out of 10 consumers asking for more video content from the businesses they buy from, our team is on a mission to help your business increase conversions with engaging and informative video content.


Digital Paid Advertising

Paid ads are a great way to get in front of your audience, generating quality leads and awareness for your business. Get in front of your target market based on their search inquires and behaviors.



Great content deserves to be seen, and SEO provides the spotlight. Search engine optimization is essential for ranking at the top of your audience’s results pages, and our team of SEO experts ensures that you are front and center.


See What Our Clients Have to Say

It’s so refreshing to have a company put in the work on the front end to really know and understand your product, brand, and voice – I have been continually amazed…

Kelly K. FINIX

Their process is extremely streamlined and makes our job so easy. The team is very knowledgeable and we enjoy working with each team member – everyone is awesome.


Hear from our experts