Education Marketing Services

Attract, Recruit, and Connect With Your Audience.

Our team at Behind the Work aims to help you achieve your enrollment goals. We are a B2B marketing agency that utilizes data-driven methods to help schools generate new leads and nurture current ones.

Our Approach to Educational Marketing Services

There’s no one-size-fits-all approach to
marketing for a company.

As an educational institution, marketing isn’t always at the top of your priority list. We are your trusted advisors and teammates, so you can spend less time worrying about marketing and more time helping students reach new heights. We first gain a deep understanding of your mission, values, and ideal client profiles. Then, we strategize and identify the best ways to drive your lead flow using various methods and channels, including paid digital ads, organic search, marketing strategy, and more.

Engage, Educate, and Evolve

Just like how you engage with and educate your students to prepare them for the future, we do the same to inform them of your offerings. From the start of their journey – and even before – Behind the Work ensures that your institution gets in front of the right audience by using tried-and-true methods and strategies.

KPI-Driven Strategy and Reporting

Not using data to drive your marketing efforts is like shooting an arrow in the dark. By using data, not only will you be able to personalize your campaigns, but you will also be able to increase engagement and enhance the student experience. As a data-driven agency with extensive experience utilizing trends and analytics, we use insights we find to inform and improve decision-making – helping you push leads to conversion.

Strong Online Presence and Authority

Choosing which school to enroll their children in is one of the most important decisions a parent has to make, and having a strong online presence creates authority – the two key factors to generating traffic and leads. At Behind the Work, our SEO and content strategists prioritize creating valuable and educational content that pushes content to the top of search engine results pages.

Strategy & Consulting

Our marketing strategists take the time to understand your company and guide you with actionable solutions that reach, engage, and convert clients. We do the work so you have more time to focus on what you do best – nurturing the leaders of tomorrow.



Great content deserves to be seen, and SEO provides the spotlight. Search engine optimization is essential for ranking at the top of your audience’s results pages, and our team of SEO experts ensures that you are front and center.


Content Marketing

Content reigns supreme. Our dedicated content team will create quality content using tried-and-true methods that capture your expertise and help you build authority.



Centralize and streamline your tech stack with a comprehensive, cloud-based platform that aligns marketing, sales, and operational tools and resources you need to scale your growing business and retain your customers.



Demand for video content is increasing. With 9 out of 10 consumers asking for more video content from the businesses they buy from, our team is on a mission to help your business increase conversions with engaging and informative video content.


See What Our Clients Have to Say

Their collaborative and communicative approach fosters a positive working relationship.


We met several times over a course of months…this project united our team and gave us a great starting point.


Hear From Our Experts