“Behind the Work’s deep understanding and specialization in PPC ads enable them to ask the right questions and do this for us. Their help goes beyond PPC as they provided really helpful advice—tips on what we should be doing to grow our customer base. I couldn’t be happier with the outcome.” – Nizar Noorani, Founder and CEO, SellerChamp
SellerChamp is a multi-channel listing and inventory management SaaS platform. Industry outsiders had trouble grasping the subtleties of the company’s key differentiators, and five different ad agencies had failed to fully understand the product and resolve the problem. Read our SaaS case study below to find out more.
SellerChamp needed a solution that would build, optimize, and scale their pay-per-click (PPC) ads so it could increase its spend by 10x over the following six to eight months. They turned to Behind the Work to get the job done.
A complicated product like SellerChamp requires a certain amount of insight and industry knowledge to produce tangible results. Understanding the small things that make a big difference (e.g., the call-to-action, keywords) would make or break the response to this challenge.
Our founder consulted with SellerChamp’s CEO and followed up with a detailed action plan. Behind the Work then:
- Conducted a basic audit and immediately saw that the company’s analytics were set up in a way that led to inaccurate data—something all the previous agencies missed. We corrected the problem so the client got real, actionable data.
- Cleaned out the existing campaign and created new ads, ad groups, and campaigns.
- Segmented their Google ads by service group to give them more control over bidding.
50.53% Growth in Trial Sign Ups
-17.67% Cost for Trial Sign-Ups
In just a few weeks, SellerChamp saw unprecedented results, lowering their cost per click (CPC) and customer acquisition cost (CAC). 120/80’s industry knowledge and deep understanding of PPC ads contributed to the remarkable success of this campaign.
Six months later, the numbers spoke for themselves: the client reaped a 50.53% increase in trial sign-ups, with a cost decrease of 17.67% over the previous year. 120/80 continues to host bi-weekly videoconferences with SellerChamp and responds promptly to any emerging issues.
We understand that each business operates within its own unique parameters for success. We succeed whether other agencies fail companies like SellerChamp because we ask the right questions and get the full scope of the client’s needs.
SellerChamp has since expanded its scope of work with 120/80 to include earned media management and customer success interviews, where we call customers that drop out of trials without subscribing to the software to learn about their experiences and try to win them over.