Even if you aren’t trying to reach a global audience, your online presence is vital for generating leads and attracting new customers. However, a local digital advertising strategy will differ from other digital marketing strategies because you have a narrower audience and target specific channels.
Explore how local digital advertising can help your business and learn six local advertising ideas to get you started.
What Is Local Digital Advertising?
Local digital advertising is an online marketing strategy that targets local customers through paid content. It works well for small businesses or those with local services who don’t need to reach customers on the national or international level.
Paying for a general ad that will appear in someone’s search query on the other side of the country wastes time and resources. Instead, you can target those within your community through digital local advertising efforts that combine knowledge of local searches with popular channels in your community. This maximizes your returns by reaching quality leads most likely to purchase from you.
The Importance of Having a Local Online Presence
Your online presence is essential for providing information, attracting leads, and communicating with customers. About 85% of consumers perform online research before making a purchase. If your business doesn’t appear in those searches, you will miss out on potential new customers. You don’t need to have a broad audience group for digital advertising to be effective. Even small businesses or those with a niche audience can benefit from local digital ads.
Digital advertising is one way to spread brand awareness and guarantee you show up in more searches. It works best alongside other advertising methods. Direct mail is the most effective form of local advertising, making up 22.7% of ad revenue. Online local advertising comes in second at 17% of revenue but continues to grow in popularity.
6 Ways to Get Started with Local Digital Advertising
Use these six local advertising examples to start your business’s local area digital marketing efforts:
Create a Local Advertising Strategy That Converts
Knowing where you will advertise is only half of the process. The next step is to create content that resonates with your audience and leads to conversions.
Contact our content specialists to create effective local advertisements for your business.