CONTENT MARKETING
Content Marketing Services
Harness Content to Generate a Loyal Customer Base
OUR SERVICES
Search Engine Optimization
From the content that we create to your existing assets, your website will be filled with content that not only drives traffic, but builds compelling messaging that drives conversions and closes.
GET STARTEDContent Creation
Blogs, newsletters, white papers – when it comes to content creation, the sky’s the limit at our content marketing agency. We believe that each piece of content needs to serve three purposes: driving traffic, educating buyers, and leading people to conversions. These criteria form the foundation of our content mission.
GET STARTEDEmail Marketing
To attract new customers, reaching out directly through newsletters and other emails can help bring your brand top of mind. Our emails are written to engage curiosity and drive clicks to your website.
GET STARTEDOUR APPROACH
Behind the Work takes a holistic approach to your content marketing services. Creating content that drives traffic with intelligent, educational intent allows you to drive a healthy flow of qualified leads to your pipeline without having to “pay to play.”
But that’s just the beginning. Whether you’re looking to develop compelling sales collateral or refresh your current web text, we can curate unique pieces that suit the needs of your business and your customer base.
See What Our Clients Have to Say
OUR TEAM
John Daniels
Managing Director
John brings more than 25 years of agency leadership experience to Behind The Work. As Managing Director, he leads team development and oversees client strategy to drive measurable growth and long-term value.
John believes leadership is the responsibility to care for those in one’s charge. He holds a Bachelor of Science in Applied Psychology from the University of Hertfordshire and completed Project Management studies through MIT. Outside of work, he is a husband and father who enjoys music, travel, and caring for a revolving pack of special needs rescue dogs.
Cailey Kidman
Lead Marketing Strategist
Cailey grew up in the Dallas-Fort Worth area, and graduated with a Bachelor’s Degree in Business Administration for Marketing. She is a highly organized and detail-oriented Marketing Strategist at Behind the Work with many years of experience in various industries. When Cailey is not chasing after her two little girls, you can likely find her curled up on the couch watching reality TV or at a Mexican food restaurant.
Nikki Anderson
Director of Content Strategy
Nikki grew up in Springville, UT, and graduated from Utah Valley University with a degree in writing studies. She has a decade in the digital marketing space and a passion for helping businesses tell compelling stories, find their audience, and hone their brands. As the content strategist at Behind The Work, Nikki spends her days crafting content, fueling ideas, and living her best creative life. She is also a multi-tasking Mom to four amazing kids. When she has a moment to breathe, you’ll find Nikki whipping up something delicious in the kitchen or getting lost in a good book. 📚
Jean Marco Romero
Marketing Technology Specialist
Karen Martinez
Web + Design Specialist
Karen is a Web + Design Specialist at Behind the Work. She has spent the last three years creating custom modules, improving unique HubSpot themes, and is currently most passionate about her work at the front-end development stage of the content building process.
Karen has an Engineering Degree in Digital Graphic Design from CETYS University in Tijuana, Mexico. When she’s not deep into a task, you can assume she’s either playing Rocket League, taking a beauty nap, or taking a walk with her two chihuahuas, Frankie (James) & Capone (that’s right, two outlaw names for the irony of it).
