The “Who” Behind the Work

Sonny Sultani

Founder

Sonny is an award-winning ‘marketer and the Founder + CEO of Behind the Work. After growing up in Chicago, he attended Harvard and Columbia University, and graduated with a Bachelor’s and Master’s in communication from Northwestern University. With two+ decades of industry experience and having successfully run a startup from the ground floor to acquisition, Sonny is a savvy entrepreneur who understands your business and can help connect the dots when it comes to your marketing strategy. He enjoys supporting local artists and is an active volunteer in the inner city.

John Daniels

Managing Director

John brings more than 25 years of agency leadership experience to Behind The Work. As Managing Director, he leads team development and oversees client strategy to drive measurable growth and long-term value.

John believes leadership is the responsibility to care for those in one’s charge. He holds a Bachelor of Science in Applied Psychology from the University of Hertfordshire and completed Project Management studies through MIT. Outside of work, he is a husband and father who enjoys music, travel, and caring for a revolving pack of special needs rescue dogs.

Seth Trimble

VP

Seth is a native Pennsylvanian and graduated from DePaul University with a degree in Classical Cello Performance. As a Partner at the agency, Seth focuses on the growth and success of the agency as a whole while leading the Platform Operations department and Hubspot programs. By analyzing your existing strategy, technology, and goals he will help develop your strategy and tech stack to ensure your marketing campaigns are reliable, transparent, and perform as expected. Aside from his work as a marketer, Seth is also an accomplished multi-instrumentalist and composer.

Annalee Johnson

VP of Operations + Planning

Annalee was raised in Illinois, and graduated with a degree in Scenic Design from UIUC. After a storied career of set design work in Chicago theater, she took her outstanding organizational talents to the corporate level. With over a decade of experience in marketing operations and B2B marketing, Annalee uses her diverse talents to provide efficiencies and orchestrates all of our back-end functions to ensure you are getting optimal results from your marketing efforts.

Nikki Anderson

Director of Content Strategy

Nikki grew up in Springville, UT, and graduated from Utah Valley University with a degree in writing studies. She has a decade in the digital marketing space and a passion for helping businesses tell compelling stories, find their audience, and hone their brands. As the content strategist at Behind The Work, Nikki spends her days crafting content, fueling ideas, and living her best creative life. She is also a multi-tasking Mom to four amazing kids. When she has a moment to breathe, you’ll find Nikki whipping up something delicious in the kitchen or getting lost in a good book. 📚

Jean Marco Romero

Marketing Technology Specialist

Jorge Sanchez

Paid Media Specialist

Joshua Ulrich

Marketing Strategist

Karen Martinez

Web + Design Specialist

Karen is a Web + Design Specialist at Behind the Work. She has spent the last three years creating custom modules, improving unique HubSpot themes, and is currently most passionate about her work at the front-end development stage of the content building process.

Karen has an Engineering Degree in Digital Graphic Design from CETYS University in Tijuana, Mexico. When she’s not deep into a task, you can assume she’s either playing Rocket League, taking a beauty nap, or taking a walk with her two chihuahuas, Frankie (James) & Capone (that’s right, two outlaw names for the irony of it).

Marcelo Largaespada

Paid Media Specialist

Marcelo was born and raised in Nicaragua but has spent most of his life living and working abroad. He earned his MBA in Taiwan, where he lived for 10 years before transitioning back to Latin America. He has worked in the digital marketing space since 2014, building a strong background in performance marketing for businesses of all sizes, from small local shops to large multi-national ecommerce brands. As part of the team at Behind The Work, Marcelo brings a sharp focus on ROI and measurable growth to every account he touches. When off the clock, you’ll find him climbing medium-sized mountains, cooking up something new, or hunting down new favorite types of street food wherever he happens to be.

Mona Hamilton

Marketing Strategist

Mona Hamilton is a Marketing Strategist with over two decades of experience leading
client partnerships, brand strategy, and integrated campaigns across entertainment,
gaming, mobile, tech, and consumer brands. She excels at aligning stakeholders,
guiding creative & media teams, and delivering digital programs that drive measurable
results.

Prior to joining Behind the Work, Mona led Hambone Productions, partnering with
Scopely, NCSoft, Nexon, and global agencies on performance marketing, ASO, brand
development, and GTM strategy. She previously led global marketing for Square Enix,
Capcom, and Midway Games, launching and revitalizing major franchises across
worldwide markets.

Back in her home state of Kentucky after years in California, Mona stays active in
community advocacy and theatre arts. She adores her two rescue cats, loves yoga and
cooking, and can often be found reading or planning her next creative project. Mona is a
graduate of the Art Institute of Colorado.

Sandy Barros

Paid Media Specialist

Sandy is a Paid Media Specialist from Brazil. She holds a bachelor’s degree in Business Administration from UPE (University of Pernambuco), as well as a postgraduate degree in Human Resources Management and another in Performance Marketing, and has about 6 years of experience in the field of paid media.

Sandy loves being in touch with nature, whether swimming in the ocean, scuba diving, or going on trail runs. When she’s not doing those things, she enjoys spending time with friends playing board games or visiting local food festivals.