Karen Martinez

Services
- Strategy and Consulting
  Our strategists conduct research, create goals, and create a strategy to achieve your goals.
- SEO Services
  Get your content in front of the right audience to drive high-quality traffic to your website.
- Content Marketing
  High-quality content to educate and convert customers using inbound marketing.
- Videography
  Videos, podcasts, testimonials, and all things visual.
- Digital Paid Advertising
  Data-driven lead-generating ads through search, display, YouTube, and social media.

Industries
- B2B Service Providers
  B2B marketing is all about leads. We craft strategies with multiple services to deliver.
- Education
  Educate, attract, and recruit the right people to fit your institution.
- SaaS & Technology
  Grow your SaaS, enterprise, or emerging technology company with a proven program.
- Manufacturing
  We create strategies to break through to your audience from regional to global manufacturers.
- Healthcare
  Drive the right patients and build brand awareness.
- eCommerce
  Drive the right traffic and the right conversion path to grow sales.

Get In Touch

Hubspot Solutions
- Onboarding
  Personalized HubSpot onboarding tailored to your business.
- Implementation
  Design, build and optimize your HubSpot to be your secret weapon.
- Consulting
  We deep dive into your HubSpot and make it work better for you.
Services
- Strategy and Consulting
  Our strategists conduct research, create goals, and create a strategy to achieve your goals.
- Digital Paid Advertising
  Data-driven lead-generating ads through search, display, YouTube, and social media.
- Content Marketing
  High-quality content to educate and convert customers using inbound marketing.
- SEO Services
- Videography
Industries
- B2B Service Providers
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- Education
  Educate, attract, and recruit the right people to fit your institution.
- SaaS & Technology
  Grow your SaaS, enterprise, or emerging technology company with a proven program.
- Manufacturing
  We create strategies to break through to your audience from regional to global manufacturers.
- Healthcare
  Drive the right patients and build brand awareness.
- eCommerce
  Drive the right traffic and the right conversion path to grow sales.
Why BTW
- Who We Are
  Our history, philosophy and why do what we do.
- Meet Our Team
  The real people (and pups) of Behind The Work.
- Social Responsibility
  Giving back and taking care of our planet is only the beginning.
- BTW Case Studies
  Real clients, real challenges, and real solutions.
- Careers
  Curious about joining the team? Check out what it’s like to work here.
Resources
- Blogs
  Learn how we attract, retain, and grow clients.
- Case Studies
  Real clients, real challenges, and real solutions.
- Tutorials
  Step-by-step how-to content to help you become a better marketer.
- News + Media
  Company updates and in the media.
- e-Books
  Guides, checklists, webinars, and resource packs to learn at your own pace.
- Podcasts
  Listen now or when you walk the dog. Hear from industry experts on what’s next.

Karen is the Platform Operator at Behind the Work. As a Web Designer turned Platform Operator, she has developed a unique perspective on Automation and UI/UX Design Integration. She has spent the last two years creating custom modules, improving unique HubSpot themes, and is currently most passionate about her work at the front-end development stage of the content building process.

Karen has an Engineer’s Degree in Digital Graphic Design from CETYS University in Tijuana, Mexico. When she’s not deep into a task, you can assume she’s either playing Rocket League, taking a beauty nap, or taking a walk with her two chihuahuas, Frankie (James) & Capone (that’s right, two outlaw names for the irony of it).