Karen Martinez

Services
- Strategy and Consulting
  Our strategists conduct research, create goals, and create a strategy to achieve your goals.
- SEO Services
  Get your content in front of the right audience to drive high-quality traffic to your website.
- Content Marketing
  High-quality content to educate and convert customers using inbound marketing.
- Videography
  Videos, podcasts, testimonials, and all things visual.
- Digital Paid Advertising
  Data-driven lead-generating ads through search, display, YouTube, and social media.

Industries
- B2B Service Providers
  B2B marketing is all about leads. We craft strategies with multiple services to deliver.
- Education
  Educate, attract, and recruit the right people to fit your institution.
- SaaS & Technology
  Grow your SaaS, enterprise, or emerging technology company with a proven program.
- Manufacturing
  We create strategies to break through to your audience from regional to global manufacturers.
- Healthcare
  Drive the right patients and build brand awareness.
- eCommerce
  Drive the right traffic and the right conversion path to grow sales.

Get In Touch

Hubspot Solutions
- Onboarding
  Personalized HubSpot onboarding tailored to your business.
- Implementation
  Design, build and optimize your HubSpot to be your secret weapon.
- Consulting
  We deep dive into your HubSpot and make it work better for you.
Services
- Strategy and Consulting
  Our strategists conduct research, create goals, and create a strategy to achieve your goals.
- Digital Paid Advertising
  Data-driven lead-generating ads through search, display, YouTube, and social media.
- Content Marketing
  High-quality content to educate and convert customers using inbound marketing.
- SEO Services
- Videography
Industries
- B2B Service Providers
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- Education
  Educate, attract, and recruit the right people to fit your institution.
- SaaS & Technology
  Grow your SaaS, enterprise, or emerging technology company with a proven program.
- Manufacturing
  We create strategies to break through to your audience from regional to global manufacturers.
- Healthcare
  Drive the right patients and build brand awareness.
- eCommerce
  Drive the right traffic and the right conversion path to grow sales.
Why BTW
- Who We Are
  Our history, philosophy and why do what we do.
- Meet Our Team
  The real people (and pups) of Behind The Work.
- Social Responsibility
  Giving back and taking care of our planet is only the beginning.
- BTW Case Studies
  Real clients, real challenges, and real solutions.
- Careers
  Curious about joining the team? Check out what it’s like to work here.
Resources
- Blogs
  Learn how we attract, retain, and grow clients.
- Case Studies
  Real clients, real challenges, and real solutions.
- Tutorials
  Step-by-step how-to content to help you become a better marketer.
- News + Media
  Company updates and in the media.
- e-Books
  Guides, checklists, webinars, and resource packs to learn at your own pace.
- Podcasts
  Listen now or when you walk the dog. Hear from industry experts on what’s next.

Karen is a Web + Design Specialist at Behind the Work. She has spent the last three years creating custom modules, improving unique HubSpot themes, and is currently most passionate about her work at the front-end development stage of the content building process.

Karen has an Engineering Degree in Digital Graphic Design from CETYS University in Tijuana, Mexico. When she’s not deep into a task, you can assume she’s either playing Rocket League, taking a beauty nap, or taking a walk with her two chihuahuas, Frankie (James) & Capone (that’s right, two outlaw names for the irony of it).